Services

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General Consulting - Guidant Strategies will help create the plan for your victory. In an ever-changing world of technology, it is becoming increasing difficult for clients to know what to do and when to do it. We will cut through the clutter and point your campaign in the right direction. Whether you need us to be your general consultant or an advisor to augment your team, we are ready to help you win.

 

Direct Mail - Guidant Strategies direct mail and print ads have won many national awards. More importantly, we have a record of producing winning mail across the nation from high-profile federal campaigns to statewide initiatives to small municipal campaigns. We will make sure your mail is effective, unique and delivered on time, with artwork that pops and messaging that is persuasive and well-documented.

 

Radio, Television and Online - Guidant Strategies can make sure your next radio, television and online ads hit the mark. Be it through a clever and funny script or a straight-from-the-heart testimonial, your message will be heard and felt, loud and clear.

 

Micro-targeting - Guidant Strategies has developed and launched at a reduced cost a micro-targeting program that allows large and small campaigns to benefit from the technology. We will append consumer purchasing and lifestyle data to your voter and customer files, analyze it for relevant behavior models that will inform your campaign messaging and make highly-targeted micro-campaigns a pathway to victory.

 

Online Voter Registration - Guidant Strategies is on the cutting edge of voter registration.  Many states now offer voter registration either fully or partially online.  We can target specific demographics then guide them straight to a website where they can register to vote online.

 

Fundraising - Guidant Strategies is experienced in developing and executing fundraising plans to help your campaign stay in the black and accomplish its voter outreach goals. We are proficient in donor contact management, fun and unique fundraising events, and online donation strategy.

 

Project Management - Guidant Strategies offers Project Management Professionals (PMP)certified by the Project Management Institute to help your campaign. You can count on having an experienced professional make sure your campaign and projects are well-planned and executed with precision. Our staff has managed a wide variety of projects that extend well beyond the scope of political campaigns, such as managing a $600 million corporate acquisition project in the energy sector and implementing a $40 million custom information system for the public sector. This wide variety of project management experience allows Guidant Strategies to bring the best practices of many sectors to your campaign.

 

Reputation Management - Guidant Strategies can help you control the conversation with online reputation management. We will promote positive search engine results and minimize negative online exposure to make your message heard.

 

Recorded Telephone Messages - Guidant Strategies can help you deliver targeted recorded messages via telephone to voters in a fast, professional and affordable manner.

 

Touch-Tone Polling - Guidant Strategies offers touch-tone polling to test head-to-head ballots, approval ratings or issues.  In the 2012 general election our touch-tone polling predicted 20 of 21 races accurately.

 

Tele-Town Halls - Guidant Strategies offers virtual, telephone town halls for campaigns that want to have a substantive conversation with voters that may not be willing to drive to an in-person town hall. We offer everything your campaign needs to professionally use this increasingly important voter communication tool.

 

Live Agent Telephone Calls - Guidant Strategies offers live agent calls to cut through the clutter when voters are being bombarded by mass telephone, television, radio and direct mail messages.  Our callers can deliver a targeted message, ask important polling questions, conduct voter identification or registration drives, and help you get out the vote.

 

On-site Management & Training - Guidant Strategies has a stable of veteran campaign managers and staff workers ready to take on your next project or train your staff and volunteers for the next project. We can help you find and train campaign managers, finance directors, social media directors and volunteer grassroots coordinators. We can manage your entire campaign or just elements of it, such as: 

  • Absentee ballot and vote-by-mail request and chase projects
  • Advance field work
  • Ballot counting observation
  • Ballot recount management projects
  • Budgeting and cash flow management
  • Candidate fundraising call management
  • Convention management
  • Early voting and election day get-out-the vote (GOTV) projects
  • Event management
  • Money bomb projects
  • New voter registration drives
  • Political rallies
  • Poll watching
  • Press conferences
  • Social media projects
  • Voter file propensity scoring
  • Voter identification
  • Voter-to-voter home calling programs



Vendor Procurement & Management - Guidant Strategies knows where to turn for all your campaign needs. We will guide you to the best vendors with the best track records of success and ensure you get the best value for your campaign’s budget. We have developed and managed vendor relationships that span every aspect of public relations and campaign work: 

  • Broadcast messaging (auto-dial telephone, email and text)
  • Database management
  • Direct mail
  • Door-to-door surveys
  • Earned media production and placement (television, radio and online)
  • Event management
  • FEC legal counsel
  • Fundraising (telephone and online)
  • List management
  • List rentals
  • Live agent telephone calls
  • Media production and placement (television, radio and online)
  • Merchant credit card processing
  • Mobile platform custom application development
  • Online advertising
  • Polling (traditional live-operator, pre-recorded push-button telephone and online)
  • Rapid response and crisis management
  • Researchers
  • Search Engine Optimization (SEO)
  • Sign printing
  • Signature gathering drives
  • Specialized promotional collateral
  • Speech writing
  • Spokespersons
  • Telephone town hall meetings
  • Treasurers
  • Voice over talent
  • Website development